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Fashion Week 07

In The Devil Wears Prada Mirada Priestly lectures her assistant: “What you don't know is that that sweater is not just blue, it's not turquoise, it's not lapis, it's actually cerulean. You're also blindly unaware of the fact that in 2002, Oscar De La Renta did a collection of cerulean gowns. And then I think it was Yves St Laurent, wasn't it, who showed cerulean military jackets? And then cerulean quickly showed up in the collections of 8 different designers. Then it filtered down through the department stores and then trickled on down into some tragic Casual Model_copy Corner where you, no doubt, fished it out of some clearance bin. However, that blue represents millions of dollars and countless jobs and so it's sort of comical how you think that you've made a choice that exempts you from the fashion industry when, in fact, you're wearing the sweater that was selected for you by the people in this room.”  Going to Fashion Week sets my mind whirling, trying to spot these sort of trends, but it's not that simple.  Maybe Anna Wintour can do it, but it’s a lot harder than spotting the same color three times in three shows and than pronouncing that “everyone will be wearing topaz”.  Although we did see a lot copper…. One thing I have learned is that fashion is hard work.  Pros in every field try to make what they do look effortless, and maybe this is more important in the style industry than anywhere else.  Don’t fall for it.  Just as Tiger Woods makes the most frustrating game in the world look like a matter of hitting a ball straight, the best designers are trying to make looking well put together as simple as pulling on this attractive outfit.  The pulsing music, the dim lighting in the showroom that explodes into brightness, the studied nonchalance of the models—hell, the crush at the door, the endless waiting in line and the fact that everything runs at least a half hour behind schedule.  All of it is intended to create anticipation, excitement and release, and if that sounds a lot like sex to you, than now you are starting to get it.

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Kenny Surtani

Posted by: Euro Tailors | Jan 16, 2008 7:06:59 AM